Developing a Marketing Orientation in Hospital Library Services: A Case Report.

Publication Title

Medical reference services quarterly

Document Type

Article

Publication Date

1-1-2015

Keywords

Libraries, Hospital; Marketing; Oregon; Organizational Case Studies

Abstract

When the four Providence Health & Services libraries in Oregon regionalized services and resources, the transition, which was originally met with apprehension from some library users, turned out to be a resounding success. Despite a loss of two-thirds of the professional staff and a decreased budget, the new regionalized library experienced an increase in business and recognition. While many factors contributed to the success, a creative marketing and outreach campaign was a key component. This column describes the steps taken to promote regionalized library reference services and online resources.

Specialty/Research Institute

Library Science

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