Developing a Marketing Orientation in Hospital Library Services: A Case Report.
Medical reference services quarterly
Libraries, Hospital; Marketing; Oregon; Organizational Case Studies
When the four Providence Health & Services libraries in Oregon regionalized services and resources, the transition, which was originally met with apprehension from some library users, turned out to be a resounding success. Despite a loss of two-thirds of the professional staff and a decreased budget, the new regionalized library experienced an increase in business and recognition. While many factors contributed to the success, a creative marketing and outreach campaign was a key component. This column describes the steps taken to promote regionalized library reference services and online resources.
Delawska-Elliott, Barbara (Basia); Grinstead, Carrie; and Martin, Heather J, "Developing a Marketing Orientation in Hospital Library Services: A Case Report." (2015). Articles, Abstracts, and Reports. 197.