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Publication Date
2024
Keywords
oregon, gme, oregone gme, pmg, ppmc
Disciplines
Medical Education | Primary Care
Abstract
Background: . • Tobacco use remains the #1 cause of preventable death in the United States • Providence Health and Patient Education Program offers resources for tobacco cessation (eg. Virtual classes), but few patients access these services • Xealth® is a digital healthcare technology company contracted with Providence that aims to provide digital content to improve patient care and resources to analyze data • Study purpose: Assess if digital outreach to patients helps engagement in tobacco cessation services • Our clinic was a pilot clinic to develop the intervention and assess efficacy prior to roll out to all Providence Medical Group clinics in Portland Metro area Methods: • .An email was sent to all patients actively using tobacco at PMG NE Clinic providing information on tobacco cessation and links to click if interested in quitting • The links notified the Health and Patient Education Program to personally call each interested patient to provide cessation resources (virtual behavioral health classes, an office visit in their primary care clinic to discuss tobacco cessation, and/or Oregon Quit Line and American Lung Association information) • We recorded the number of patients who clicked the link and which cessa tion options they chose to pursue if any. Conclusions: • Mass email outreach was not successful in engaging patients in tobacco ces sation • Barriers to participation: • Patients in pre-contemplative stages of quitting • Disregard to automated messages ([email protected]) • Difficulty with email navigation, • Length of email • Modifications to the email style and/or serial messages may result in higher participation rates • Video about tobacco cessation services from a physician in our practice to email patients might improve participation • If email outreach for tobacco cessation continues to be unsuccessful, investment should be directed to finding other methods for engagement
Specialty/Research Institute
Graduate Medical Education
Specialty/Research Institute
Primary Care
